Heeere little Costco...

Hi all,

Just one quick note before going to bed.

So I'm reading the paper this morning, and I saw an article about how parents are naming their kids after certain name brands - "branding" their kids, if you will.

In the article, it mentioned how kids were named Armani, Aramis, Lexus, and Chanel - Two boys and two girl's names. I mean come on - everyone knows somebody who knows somebody who knows about the two brothers named Oranjello and Lemonjello, right? Heh. And I'm sure it doesn't stop there either. Anyway, the best name was supposedly the two boys named ESPN. (snicker)

Anyway, I really don't think branding kids a good idea. A name is a name, but it needs to be carefully chosen. You know, like one that isn't easily made fun of, and works well in the goofy name song - you know, like how you don't name your kids Chuck? Chuck Chuck Bobuk - you get the idea.

As if kids didn't have enough pressure just being kids in today's society, they'll have something else to live up to - their names. Picture if you will:

- Little Armani better be one hell of a snappy dresser.
- Little Lexus better have a lot of cashish to throw around - She's going to get a lot of
shit if she pulls up in a Ford Aspire that she had to buy used.
- Little Chanel better not have any BO.
- Little ESPN and his brother ESPN2 better be a star athletes like the Williams Sisters.

Now I might consider naming my kid Costco though.

-Kirk